There have been 27 productions over the life of the show, seen by a staggering 112 million people. Currently, 115,000 people enjoy the show in nine productions on three continents every week. Never before has a show in its 25th year been playing in so many productions around the world simultaneously and placed in the Top five grossing Broadway shows this long - nearly 1,300 consecutive weeks and counting. While two Broadway shows have previously reached a 25-year milestone, The Lion King marks several historic firsts. Jams x Bash approached the creative, created in conjunction with next-gen production and post-production company ArtClass, with the idea that The Lion King is integral to their understanding of community. Shot entirely on location in NYC and featuring the current cast of the show, the film acts as a celebration of the triumphant return of visual storytelling and the arts as a whole. At the same time, the film celebrates Broadway and the impact of live performance on audiences, particularly New Yorkers. The commercial celebrates the spell cast by the show as it takes us on a time jump, intercutting from 1997 to present day, showcasing the longevity of the production and the bonds it has forged within untold millions of families. The emotional spot commemorates the production’s legacy, forged over a quarter-century: connecting generations, bringing them together over a common love and enchantment of the visuals, the music, and the story of The Lion King. Disney Theatrical Productions has partnered with ArtClass’ Jamaal Parham and Bashan Aquart, also known as the Brooklyn-based directing duo, ‘Jams x Bash,’ to collaborate on a branded short film, Generations, the first of its kind for a Broadway production in celebration of The Lion King’s historic 25th Anniversary on Broadway.
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